We actually learn about new categories popping up there. The great thing about that is that it’s a real win-win for the partner. They basically get a clear market where we’re not really competing with them, we get a learning lab, and then we can apply the lessons from that learning lab, like the winners from it, to our distribution, our marketing, and licensing muscle outside of that core market. So that’s actually been pretty powerful for us. An example of one that we learned a lot from was My Little Pony. With My Little Pony, three years ago, maybe we made $5 or $10 million on it in 2024. I think our partner in China, Kayou, did more like $400 million of trading cards on My Little Pony, and they’ve parlayed that into a whole line of teen-oriented collectibles. And it’s kind of reinvented how we conceive of the brand and what the potential is of the brand, and we’re starting to execute against that outside of that core market, both with Kayou and ourselves. So that’s been pretty valuable for us.
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Elon Musk's SpaceX company has a contract to build the lander - which will be flown to the Moon on a SpaceX Starship rocket. But delays to the Starship rocket have led Nasa to ask SpaceX for a new streamlined plan to speed a return to the Moon.，推荐阅读谷歌获取更多信息
‘There’s no amount of money for me’
Дарья Устьянцева (редактор отдела «Мир»)